to give fans the best tasting cola in the zero-sugar category.Īt its core, Pepsi is inspired by helping fans choose more moments of unapologetic enjoyment. Pepsi also continuously reinvents itself with brave marketing and product innovation, from creating its own television shows, exploring Web3 and introducing compelling new varieties over the years including the recent Nitro Pepsi, Pepsi x Peeps, Pepsi for SodaStream and an improved Pepsi Zero Sugar taste in the U.S. From the Pepsi Challenge and reimagining the Super Bowl Halftime Show, to creating some of the most iconic ads of all time with the world's most renowned musicians and actors, Pepsi has always pushed culture forward to deliver one-of-a-kind fan experiences in a timely way, while simultaneously remaining iconic and timeless. Throughout its storied history, Pepsi has maintained a bold challenger mindset and a strong link to pop culture. The new logo and visual identity pays homage to the brand's rich heritage while taking a big leap toward the future. Pepsi plays a critical role in achieving the PepsiCo Positive sustainable packaging targets and in the U.S., as of 2022, Pepsi has begun to convert all 20oz bottles of Pepsi, including Pepsi Zero Sugar to 100% recycled PET. The new design evolves the Pepsi brand to represent its most unapologetic and enjoyable qualities, and will span across all physical and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion and dining. Pepsi will roll out the new look in North America this fall in time for the brand's 125 th anniversary, and globally in 2024, marking the brand's next era with an eye toward the future.
#Mountain dew symbol update#
PURCHASE, N.Y., Ma/PRNewswire/ - Pepsi, the iconic global brand, is unveiling a new logo and visual identity system, the first update of the iconic Pepsi globe logo in 14 years. Pepsi to implement the new look across all brand touchpoints beginning this fall, marking the brand's 125 th anniversary The new design showcases a bold typeface, signature pulse and an updated color palette, including the color black highlighting the brand's commitment to Pepsi Zero Sugar
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